Listing accuracy policy

What this covers

This policy applies to every published listing: its photos, its title, its description, the unit it is sold by, and the claims made about how it was grown, raised, or made.

Photos must show the actual goods

The cover photo is what a buyer decides from, so it has to be of the item you are selling — not a stock image, not last season's crop, and not a better example of the same thing.

Where goods change condition over time, the listing has to keep up. A photo of ripe produce against a handoff of spoiled produce is the clearest possible case of an inaccurate listing.

Claims must be true

Answers about practices — how something was grown, raised, or made — are shown to buyers and are treated as claims, not as marketing.

Not sure is always an acceptable answer and is never penalized. An answer that turns out to be false is.

The listing is the record in a dispute

When a buyer disputes an order, the listing as published is what the goods are judged against. This is the practical reason accuracy is enforced rather than encouraged: it is the only shared description of what was agreed.

Disputes decided against a seller on accuracy grounds are resolved in the buyer's favour.

Enforcement

Listings can be reported by buyers and are reviewed by us. Depending on severity, an inaccurate listing may be edited, taken down, or held for review, and repeated violations can affect a seller's ability to publish.

Changes to this policy

This policy may be updated as the marketplace changes. The date at the top is when it was last revised.